It’s A Home Based Business Revolution!


Every 11 seconds someone starts a home-based business. That’s 7854 people a day in the United States alone. As these staggering numbers show, this is probably the greatest business opportunity in the last 200 years. Fueled by the down-sizing in large corporations and the speed of technological change in information and data transfers we can see that the old ways of doing business are being shattered. A revolution is taking place through- out North America and the rest of the world.

The survivors of this revolution will be those who put themselves in front of this massive opportunity by becoming big enough to take advantage of the huge general movement that, when it comes, will sweep them along to greater profits and prosperity. The questions you need to ask and continue finding answers for are the following:
1. Is the world changing faster than I am? Am I going to put myself in front of this opportunity and build a significant position that could make a substantial difference in my life? Or am I going to be a spectator?
2. What is the product or service I am, going to sell or represent to this massive movement of people over the next five years in order to build my own dreams instead of building someone else’s?

Make no mistake about it. The movement is mas- sive and is taking place in the shortest period of time with the greatest mass movement of people since the industrial revolution which occurred more than 200 years ago. Over the next five years, in the United States alone, the number of people who work out of their homes will increase from a cur- rent 30 million to an estimated 90 million by the year 2000! In other words, the number of home based businesses will triple; one out of three Americans will be working out of their home.

In the United States, we have 75 million Baby-Boomers born between 1946 and 1964 who are just now reaching their peak earning and savings years. This is a generation that rebels at the thought of working for 40 years for the same company to get the proverbial gold watch. The Baby-Boomers are a generation that pride themselves on individuality and freedom after seeing many of their heroes tarnished over their lifetime.

Another generational movement is the “Twilight Generation”, those aged 65 and over. Only the 85-and-over age group is growing at a greater rate annually than the Twilight Generation. These 65-and-overs know better than anyone that if they don’t take control of their financial lives quickly and leverage their money to get paid what they’re really worth, they can simply join the columns of statistics that show older people living out their lives in circumstances far lower than they would have imagined.
There is a strong accumulation of evidence that we should look at entrepreneurship as a legitimate career choice, not just a back-up. If you meet the following criteria, you could be well on your way to starting or expanding your home-based business:
I . Can you follow directions?
2. Are you moderately aggressive?
3. Are you success driven? In other words, do you want to get paid what you’re really worth?
4. Are you willing to work through others to leverage your income-building opportunities?
5. Do you want to learn to earn a potential extra $1,000 to $$10,000 per month quickly and efficiently?

Your own viable company can be started in the com- fort of your home. More important than location is your access to a telephone, fax machine, and computer which will effectively link you to the outside world.Your products or services should meet the following characteristics in order for your business to fit into today’s business environment:
1. They should be unique.
2. They should have lead time on competitors.
3. They should have an easy channel of distribution.
If your products or services meet all of these criteria, you will never be selling a “me-too” product where margins are extremely competitive, and your livelihood is wavering on extinction. The second set of criteria will help you find a business that passes our test:

1. Be the middleman.
2. Carry little or no inventory.
3. Find a product/ service that pays handsomely.
4. Find a product or company with name recognition for leverage.

The ultimate leverage is when you are the middleman and carry little or no inventory. In other words, you manufacture nothing, and you don’t have the expense of stocking an inventory. If you are going to be out there, working long and hard to get the job done, then you might as well find a product that pays handsomely or is in the top percentage of any product or company in existence.

Your choice of product is critical. You want products and services that truly fill needs and are backed by straightforward clinical and scientific data. If you tell prospects you’ve got the best, you’d better be able to prove it!
Tap into the mass market. “Sell to the masses, you’ll live with the classes.” If you tap into the mass markets, you will be able to sell thousands of products. And that leads us to the final set of criteria:
I . You should be able to start this business for less than $1,000.
2. You should be able to work in the comfort of your own home.
3. You never EVER compromise your values or your income objectives.
Success or failure lies solely with you and only you. Sophisticated technology laid the groundwork. The down-sizing of major corporations has cemented the foundation for this movement to home-based business. In your viable company, you will have the ability to get things done:

1) quickly; 2) without shareholders, partners, or managers, and; 3) at a substantial profit.
How Long Can You ‘Afford to Continue Renting Yourself Out by the Hour to Your Boss?
Have you prepared your career path for an industry that has changed faster than you have? If not, the time for change is now. With information and technology moving faster than ever before, each technological innovation speeds up the process. Big companies want to go directly to the public, bypassing expensive middlemen and retail outlets. Education, as well as products and services, will go directly to the public through the speed of information networks, and overnight, 24-hour shipping companies. IBM’s chair, Lou Generate, made it very clear when he said, “if you are in an industry between a manufacturer and a customer, you are an endangered species.”
The timing has never been better to take control of your financial destiny. We’ve all heard about the negative success ratio of small businesses, but what you haven’t heard is that after one year, the success ratio of home-based businesses is 95 percent, and after three years it is 85 percent. The average American worker makes $25,000 per year, while the average home-based business person makes $50,250 annually. And, 22 percent of those home-based business people earn over $75,000 per year.

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